The Armory Show has announced more than 230 galleries from over 35 countries for its 2025 edition, which will take place at New York’s Javits Center from September 5th to 7th (with a VIP preview on September 4th). The 2025 fair will be the first edition under the full leadership of director Kyla McMillan and the second under the ownership of Frieze.
McMillan, who was appointed to lead the fair last July, will oversee a reimagined floor plan and introduce two curated sections. The fair’s Platform section, historically devoted to large-scale works, will this year be organized by the nonprofit Souls Grown Deep, an organization dedicated to promoting the work and legacy of Black artists, with chief curator Raina Lampkins-Fielder selecting artists. Ebony L. Haynes, a senior director at David Zwirner and 52 Walker, will also curate a new section titled Function, which explores the relationship between art and design through presentations by nine galleries, including 56 Henry and House of Gaga.
“The 2025 edition of The Armory Show will build on our legacy with a program rooted in New York’s cultural vitality and shaped by dialogue between American and international perspectives,” said McMillan, who has previously worked as a director at Gavin Brown’s Enterprise and David Zwirner. The upcoming fair will introduce new formats designed to “foster deeper connection and discovery,” McMillan noted, adding that the changes aim to “provide expanded points of access for a range of collectors.”
The 2025 edition will see more than 135 returning exhibitors, including Kasmin, Victoria Miro, and Sean Kelly Gallery. Several of the returning galleries are coming back after a prolonged hiatus, including White Cube and Esther Schipper. Among the newcomers are Los Angeles-based Megan Mulrooney and the nomadic gallery Superposition.
Other sections at the fair include Focus, curated by Jessica Bell Brown, executive director of the Institute for Contemporary Art at Virginia Commonwealth University. Spotlighting artists from the American South, the section will feature galleries including New York’s The Hole and Cape Town’s WHATIFTHEWORLD.
The Solo section, dedicated to single-artist booths, will be integrated throughout the main Galleries section. The section will host 19 galleries, including London’s Public Gallery and Portland- and New York–based ILY2. Also featured is the Presents section will return with solo and dual-artist presentations from galleries with less than a decade in business, such as JO-HS and Hannah Traore.
The 2025 edition will as the fair’s owner, Frieze, is being sold to a new venture led by media executive Ari Emanuel in an estimated $200 million deal . The sale will include all the Frieze fairs as well as Frieze magazine and EXPO Chicago, which Frieze acquired in 2023. Last month, longtime EXPO Chicago director Tony Karman stepped down from his role, but will continue to serve as president and in an advisory capacity.
Find the full list of exhibitors for The Armory Show 2025 here.
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