Fashion icon Victoria Beckham is collaborating with Sotheby’s on an exhibition of contemporary art in her London boutique, including works by Jean-Michel Basquiat and Keith Haring.
Staged within the Victoria Beckham flagship London store on Dover Street, the exhibition features 11 pieces slated for Sotheby’s upcoming contemporary auctions in New York and London. From February 6th to 10th, the public will be able to shop alongside this curated selection of works by eight artists, including Basquiat, Haring, Yoshitomo Nara, Francis Bacon, George Condo, Joan Mitchell, Gerhard Richter, and Yves Klein.
“Looking at clothes in a luxurious environment and being treated well and every single element of a person discovering and experiencing the brand, as I like it, is important to me and my team,” Beckham told the Financial Times. “If you can come into the store and shop whilst looking at George Condo, I mean, it absolutely doesn’t get any better than that.”
Beckham is particularly partial to Nara’s Cosmic Eyes (in the Milky lane) (2005), a nearly two-meter-tall piece depicting a wide-eyed cartoonish girl. “Despite the sophistication of the muted color palette, he never loses that sense of playfulness, which is something I always try to weave into my collections,” Beckham said in a statement. On March 4th, the Nara work will be featured in Sotheby’s modern and contemporary evening sale in London.
Another standout is Basquiat’s Red Joy (1984), characterized by several of the artist’s signature motifs, including African masks, anatomical drawings from Gray’s Anatomy, and allusions to the jazz scene. Red Joy sold for £1.4 million ($1.7 million) at Sotheby’s London in 2013. Elsewhere, Mitchell’s Pastel (1991) is a riot of expressive blue, green, black, and red hues. Pastel sold for $825,500 at Sotheby’s contemporary day auction in New York in 2023.
Beckham’s journey into art collecting began when Sir Elton John introduced her and her husband, David Beckham, to the idea. At the time, she had become enchanted by a Julian Schnabel painting at John’s home in Nice. Sometime after, the Beckhams acquired a piece from Schnabel’s “Sonabel” series. Today, the power couple’s collection features work by Nan Goldin, Tracey Emin and Damien Hirst
“Art has always been a source of inspiration and over the years, I’ve so enjoyed learning and educating myself,” Beckham said in a statement. “It has the power to spark ideas, evoke emotion—and in the case of contemporary art in particular—it speaks to the world around us. For David and I, collecting is about more than just investing or acquiring beautiful objects. It’s about finding pieces that bring us real joy. The more I delve into art history and progress on my journey as a collector, the more captivated I am by it.”
The art and fashion industries are increasingly working together. Already in 2025, we’ve witnessed compelling collaborations like Dior’s couture show featuring paintings by Rithika Merchant and Louis Vuitton’s re-edition of its Takashi Murakami collection. These partnerships, including the Beckham and Sotheby’s endeavor, underscore how both industries are targeting similar high net worth consumers who see fashion and art as expressions of taste, identity, and cultural engagement.
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